Rhett & Hyperlink are taking reveals produced by their Legendary leisure firm — together with the massively fashionable “Good Mythical Morning” — and packaging them in a TV-like, around-the-clock stream on Roku Channel.
The duo’s Legendary launched Legendary 24/7, an always-on free, ad-supported streaming TV (FAST) channel with a curated feed of its reveals, which embody flagship discuss present “Good Legendary Morning,” “Good Legendary Extra,” “Legendary Kitchen” and “Ear Biscuits.” It additionally options “Legendary Specials,” comprising content material from the corporate’s archives and different particular tasks like Rhett & Hyperlink’s comedy sketches and music movies.
Legendary 24/7 launched Tuesday (March 14) on the Roku Channel, which presently is accessible within the U.S., Canada, Mexico and the U.Okay. Rhett McLaughlin and Hyperlink Neal are finest pals who grew up in North Carolina. They launched their first YouTube channel in 2006.
“We began Legendary in our basement within the early days of digital video, however at all times considered our reveals as tv for the web era,” Rhett and Hyperlink, who function Legendary’s co-CEOs, mentioned in an announcement offered to Selection. “A decade and 1000’s of episodes later, Legendary is a full-fledged studio and able to launch its personal community. The Roku Channel is the proper associate to assist us ship Legendary 24/7 to all comedy followers in that post-broadcast era.”
The corporate claims “Good Legendary Morning,” now in its eleventh 12 months, is “the most-watched day by day present on the web.” As we speak, “GMM” has 18.2 million subscribers for its YouTube channel and generates greater than 70 million common month-to-month views. All advised, the corporate’s owned-and-operated YouTube channels — together with Smosh, the YouTube comedy network Mythical acquired in 2019 — have some 77 million subscribers and 28 billion lifetime views. Its properties boast greater than 54 million social media followers throughout Instagram, Fb, Twitch, Snap, TikTok and Twitter.
“We’re delighted to be partnering with Legendary to provide customers of the Roku Channel the power to stream fashionable creator-driven content material anytime by way of this brand-new channel,” mentioned Ashley Hovey, head of AVOD for the Roku Channel.
To launch Legendary 24/7 on the Roku Channel, Legendary labored with connected-TV distribution and advert administration vendor Wurl.
“Since 2007, Legendary has led the creator business in pursuing multiplatform distribution for its many fashionable reveals, each within the U.S. and overseas,” mentioned Neel Yalamarthy, Legendary’s SVP of technique and company improvement, in an announcement. “We’re thrilled to develop our attain even additional with our personal devoted FAST channel, and particularly proud to be partnering in that effort with Roku, who understands the facility of creator content material.”
