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HomeEntertainmentPornhub Parent MindGeek Acquired by Ethical Capital Partners

Pornhub Parent MindGeek Acquired by Ethical Capital Partners

MindGeek, the embattled mum or dad firm of Pornhub, has a brand new proprietor.

Moral Capital Companions (ECP), a private-equity agency primarily based on Ottawa, Ontario, Canada, introduced that it has acquired MindGeek. Monetary phrases of the deal weren’t disclosed. ECP says it’s managed by a “multidisciplinary workforce with regulatory, legislation enforcement, public engagement and finance expertise.”

Based in 2004, MindGeek operates a big portfolio of grownup leisure websites, together with Pornhub, YouPorn, Redtube, Brazzers,, Sean Cody, Trans Angels and Nutaku. The corporate has stated it has “industry-leading compliance and content material moderation practices” that “set the usual for belief and security, and instituting compliance measures that surpass these of different platforms on the web.”

MindGeek is the goal of quite a few lawsuits alleging Pornhub has profited by distributing little one pornography and nonconsensual intercourse movies. (MindGeek has stated the allegations lack benefit.) Final 12 months, Visa and Mastercard both cut off payment processing to TrafficJunky, the promoting arm of MindGeek that sells adverts on Pornhub, after a federal court docket ruling final summer season rejected Visa’s request to be faraway from a case wherein MindGeek is being sued for allegedly distributing little one pornography. The plaintiff in that case alleged Visa knowingly facilitated MindGeek’s ability to monetize the illegal content.

As well as, YouTube and Instagram have suspended Pornhub’s accounts on their respective platforms for violations of their insurance policies.

In an announcement, ECP stated its companions and advisors — which signify “a broad vary of specialists and stakeholders throughout legislation enforcement, authorized, regulatory, public engagement and finance” — will work with MindGeek to “guarantee its platforms are on the forefront of innovation, and belief and security on the web, and stay house to an inclusive world group of grownup creators, performers, artists and customers celebrating inventive and sexual expression.” ECP additionally stated it’s going to spend money on MindGeek as “the web chief in preventing unlawful on-line content material.”

The announcement of ECP’s acquisition of MindGeek comes a day after Netflix premiered documentary “Money Shot,” which examines the controversies involving Pornhub and options interviews with intercourse employees, activists and ex-employees of the porn big.

Amongst its content-safety measures, MindGeek says it moderation practices embody an “in depth workforce of human moderators” who manually evaluation each single add; a system for flagging, reviewing and eradicating unlawful materials; parental controls; and using quite a lot of automated detection applied sciences.

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