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China’s iQiyi Bets on Artificial Intelligence to Help Production


China-owned streamer iQiyi has been ramping up its use of synthetic intelligence throughout productions on account of the lasting affect of the pandemic.

Kelvin Yau, head of southeast Asia for iQiyi Worldwide, advised delegates at Singapore’s Asia TV Forum on Thursday that the Baidu-owned streaming service has explored “new alternatives” in AI as a result of COVID disaster, which has had a crippling impact throughout quite a few industries in China as a result of strict, enduring authorities restrictions.

iQiyi’s deep-seated connections within the tech sector “allowed us to speed up innovation in manufacturing” and make investments closely in AI and 5G, stated Yau. The streamer’s manufacturing staff, for instance, now consists of engineers, too, and there are intensive amenities inside iQiyi’s China operations for “prolonged actuality.”

“In China, we made an 8-metre by 33-metre display screen out of 12 big LED panels, every with high-tech workstations,” stated Yau. “The great factor is when folks can’t journey a lot inside the nation, you will get everybody into one location, get all of the actors standing in entrance of that display screen, after which you are able to do all of your filming there, no matter different limitations.”

AI can be being utilized in voice conversion expertise for dubbing. Yau defined that two voice actors can be utilized to create 10 voices. As soon as once more, the manager cited the pandemic because the impetus behind creating the expertise.

“Most voice actors don’t need to be packed in recording rooms, so we invented this tech so we are able to use a restricted variety of voice actors however adapt [their voices] into totally different tones,” stated Yau. “That’s essential for us to develop into southeast Asia.”

AI has been a spotlight for iQiyi for numerous years. At Mipcom in 2018, iQiyi founder Gong Yu promised that the expertise would “reshape the leisure business” over the subsequent 10 to fifteen years, “way more so than the Web did over the previous three many years.”

iQiyi is now utilizing AI on a “variety of tasks” and the tech could possibly be deployed and replicated exterior China as properly — specifically in southeast Asia, the place iQiyi has targeted the majority of its growth exterior China, and made inroads in international locations corresponding to Malaysia and Thailand.

Yau additionally famous that Singapore’s just-announced funding in digital manufacturing is “undoubtedly a chance for us.”

Singapore’s Infocomm Media Growth Authority (IMDA) revealed on Wednesday that it’s launching an SGD5 million ($3.6 million) Virtual Production Innovation Fund, which is designed to help the native media business to develop capabilities wanted to harness digital manufacturing expertise. The expertise makes use of LED screens to show lifelike background environments for TV or movie scenes, powered by a online game engine, in order that the digicam is ready to seize actors and visible results in real-time.

“This expertise is developed by our dwelling [country], so we might export it to different markets,” stated Yau.





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